Social Media Management
10+ years in social media marketing in various fields. I specialize in creating content that’s not only visually compelling but also strategically crafted to educate, engage, and inspire. From long-term content planning and campaign execution to real-time trend tracking and community interaction, I take a data-driven (and human-driven) approach while staying rooted in creativity. My work spans a variety of audiences, from government agencies to small businesses, and focuses on clear messaging, consistent branding, and results that align with organizational goals.
DNREC
Since taking over DNREC’s social media in September 2023, I’ve helped grow their presence across platforms through strategic content, consistent branding, and community-focused messaging. In less than two years, our Facebook audience grew by more than 6,500 followers, Instagram tripled, and LinkedIn nearly doubled. Overall engagement increased by over 670%, and impressions rose more than 5,000%, proving that thoughtful, relevant content can drive real connection and visibility, even in a state government setting.
Jellyfish ID – DNREC’s Top Performing Graphic Post (Ever)
Posted July 24, 2025 Post Type: Educational Graphic
Platform: Facebook | Performance Metrics (All Organic): Reach: 381,947 | Engagements: 36,740 | Shares: 787 | Clicks: 19,727 | Reactions/Comments: 1.1K+ / 237+
Highest-performing graphic post on Facebook at DNREC during my time on the team (and of all time).
Platform: Instagram | Performance Metrics (All Organic): Reach: 1,103 | Engagements: 161 | Saves: 14
Objective: Create an educational post that raises awareness of the jellyfish species found in Delaware waters, particularly during peak summer beach traffic, to reduce confusion and concern among beachgoers.
What I Did: Translated a long-form DNREC Outdoor Delaware article into digestible, audience-friendly social content by designing trendy images with clear visuals, labels, and identifying traits for each jellyfish species.
Why It Worked: This post resonated with audiences because it was timely and seasonal—released during jellyfish season when public curiosity and concern are at their highest. Visually, the high-contrast graphics and clear annotations made the information both eye-catching and easy to understand. By directly addressing common community concerns, the post built trust and positioned DNREC as a helpful, informative resource.
Invasive Species Awareness Post
Posted February 14, 2024 Post Type: Educational Graphic
Platform: Facebook | Performance Metrics (All Organic): Reach: 12,050 | Engagements: 1,778 | Shares: 47
Platform: Instagram | Performance Metrics (All Organic): Reach: 786 | Engagements: 169 | Saves: 6
Objective: Educate the public about Delaware’s most common invasive aquatic species and encourage community reporting to aid prevention and mitigation efforts.
What I Did: I designed the graphic, wrote the caption, and coordinated the message with DNREC’s Division of Fish and Wildlife to ensure the content was both accurate and engaging. I scheduled and published the post through our social media management tool and tracked its performance to measure engagement.
Why It Worked: The post used humor and pop culture to grab attention while sharing an environmental message. The visual style made it feel native to Instagram and meme-friendly, while the caption included valuable info and a call to action. It addressed the issue in a way that felt urgent but not overwhelming.
“Watch vs. Warning” Hurricane Awareness Post
Posted October 3, 2023 Post Type: Educational Graphic
Platform: Facebook | Performance Metrics (All Organic): Reach: 25,375 | Engagements: 1,352 | Shares: 89
Platform: Instagram | Performance Metrics (All Organic): Reach: 591 | Engagements: 58 | Saves: 3
Objective: Use humor and seasonal relevance to educate the public on the difference between a hurricane watch and a warning, with a visual that’s engaging and memorable during peak storm season.
What I Did: Created a playful, taco-themed graphic that tied into National Taco Day while providing an easy-to-understand weather comparison. Paired it with a brief, clear caption that encouraged followers to stay informed during hurricane season. Scheduled, published, and monitored the post’s performance.
Why It Worked: It combined timely awareness with humor. Releasing it during hurricane season made it relevant, and tying it to National Taco Day made it shareable. The visual was easy to understand and helped followers remember the difference between a “watch” and a “warning” without needing to read a lengthy explanation. It boosted engagement by balancing public safety information with light, creative content.
Delaware Bat Facts
Platform: Facebook | Posted October 25, 2023 Post Type: Educational Graphic
Performance Metrics (All Organic): Reach: 41,570 | Engagements: 6,165 | Shares: 208
Objective: Celebrate Bat Week by educating the public about the bat species native to Delaware and promoting awareness of their ecological value.
What I Did: Created an eye-catching graphic carousel showcasing all nine bat species found in Delaware. Combined scientific accuracy with playful copy and seasonal relevance to build awareness and spark interest. Directed viewers to DNREC’s bat resource page for deeper learning.
Why It Worked: The post’s spooky-season timing gave it immediate relevance and shareability. The Gotham-themed pun in the caption added a layer of fun while still delivering educational value. The carousel was both engaging and informative, encouraging people to scroll, click, and share.
Orangetheory Pike Creek
Since taking over Orangetheory Fitness Pike Creek’s Instagram in 2019, I’ve helped grow the account by 119%, adding more than 800 new followers and building a total audience of nearly 1,500. The page has earned over 387,000 views, with an average reach of 1,000 per post. In addition to creating and editing reels, posting corporate graphics, and designing original content as needed, I stay on top of social media trends to keep the feed fresh and engaging. I also redesigned the studio’s milestone and benchmark graphics to reflect the updated brand guidelines, bringing cohesion and polish to the overall aesthetic. Through strategy, consistency, and creativity, I’ve built a loyal local following that mirrors the energy and community feel of the studio itself.
